Role: Concepting / Art Direction / Graphic Design
Photography: Karel Sanders Videography: Fee van der Wal
Producten: Manon Broers Creative lead: Sabine Mutsaerts
For the Vanilia Family campaign, I developed the visual concept. The idea of ‘togetherness and delivering the message with a poet’ was created by Fabia van Kaathoven, and I further translated it into visuals. I used the core values from the mood board as a guiding principle. Finally, I applied the finished visuals across various communication materials to ensure a cohesive and strong visual identity for the campaign.
