Role: Concepting / Art Direction / Graphic Design
Photography: Fee van der Wal Creative lead: Sabine Mutsaerts
For Valentine's Day, we developed the idea of offering a member gift, allowing loyal customers to invest in timeless investment pieces from Vanilia. High-quality items designed to last a lifetime, just like our long-term customer relationships. This concept stems from Vanilia Voyage (the Vanilia membership program). For this campaign, we’ve created new visuals, incorporating the recurring floral motif in the photography. Not only does it captures the aesthetics but also highlight the quality and longevity of the clothing.
